Why It’s Worth Attending
Personal branding is key to driving powerful business relationships and careers. You have a personal brand, whether you manage it or not.
In this workshop, attendees will take hold of their personal brands by understanding what they stand for today, how they can enhance their brand and use it purposefully to strengthen relationships with co-workers, customers and others. We will explore defining your personal brand and ways to communicate it to grow your value and influence.
Through a series of team exercises, we will investigate:
- Why your personal brand is important and how it can help you build relationships within your company and with customers, partners, and your industry
- Your competitive advantage
- How to craft your brand and feature your advantage
- How you communicate your brand to enhance your visibility and business relationships